Greek Yogurt? “Have Mercy!”

Cue the sexy music.
“You got something on your – right here…”, she says, taking her index finger and running it along his upper lip.
He takes one more messy bite of Greek yogurt.
“Oops”, he slyly grins with his yogurt-stained cupid’s bow, “I did it again.”
“Mhmm”, she hums. She leans in and wipes off his yogurt with a lingering kiss, “Mmmmm.”
As John Stamos scoops up more yogurt, he unintentionally drops some on his upper pant leg.
“Oh!” he says as he nervously looks up.

In a steamy and comedic Superbowl commercial studded with “Full House” stars, John Stamos, Bob Saget, and Dave Coulier, Dannon markets its Oikos Greek-styled Yogurt product to range of young adults watching the biggest American sporting event of the year. Though unusual for an advertisement that is shown in an ad lineup of beer, pizza, soda, chips, and candy, Oikos makes its mark  as one of the first healthy products to be shown in a Superbowl. The effort comes as little surprise, considering the increasing popularity of Greek yogurt.

As the health-conscious movement spreads around the country, Greek yogurt has been noted for its high protein and probiotic content with low amounts of sodium, when compared to regular types of yogurt. In a popular study conducted last year at the Washington University School of Medicine, Dr. Jeffrey Gordon and researchers found that the presence of probiotics, or “live microorganisms administered in adequate amounts which confer a beneficial health effect on the host” (according to the U.S. Food and Agriculture Organization), can affect the rate of metabolism in mice. Mice that had a high fiber, low fat diet and hosted gut bacteria that expressed lean traits “prevented the development of increased body weight and fat content and eliminated the metabolic features associated with obesity”. Meanwhile, mice that had a high fat diet and hosted a different set of microorganisms that transmitted obese traits were unable to prevent weight gain. The results of this study and similar research experiments come as good news not only for a population that struggles with poor diet and obesity, but also for the entire country.

If John Stamos makes you fancy a dollop of Greek yogurt or if you would just like to learn more, click here and here for recent scientific findings on yogurt, gut microbial diversity, and human health.

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